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Blog: John Myers

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Pay for Play

In a recent article in the Seattle Times, Tricia Duryee writes about the potential for "pay for play" mobile advertising. Duryee writes about Virgin Mobile's "Sugar Mama" program. While I'm not sure that the future of mobile advertising will follow this particular business model, I found it rather interesting that by viewing or participating with mobile advertising you could get "something for nothing".

Also, I'm sure that Virgin Mobile appreciated the coverage in the Seattle Times. However, I'm sure that they didn't appreciate the Times publishing a rather large hole in their rewards program.... Or fraud, if you count watching someone else's "targeted" ads for them... :)

It's nice to see that mobile advertising is going to have the same issues that web advertising does. Perhaps telecom service providers can learn from those best practices when they implement their services.

Technorati Tags: Mobile Advertising, Virgin Mobile, Seattle Times, Tricia Duryee

  Posted by jmyers on April 11, 2007 8:00 AM |

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