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Blog: John Myers

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On-deck vs off-deck

If you have been reading my articles, you know that I'm not a big fan of the concept of the "Walled Garden" content business model. I think that all you need to do is look at the long-term health of the AOL after people figured out that you didn't necessarily need to be 'spoon-fed' your content by AOL.

In the world of telecom, this is often referred to "on-deck" content. Again, it's great for the short-term interests of a wireless provider, or ultimately an IPTV provider. However, what happens when the subscribers start to use the "off-deck" content available to any network and realize that content is superior to the "on-deck" content?

A recent article by Fred Aun talks about a study that Americans are already more likely to spend time with "off-deck" content providers than their British counterparts. If this trend continues, wireless telecom providers will find themselves as "pipe providers" and not the "value-added content providers" of choice.

Technorati Tags: On-deck, Off-Deck, AOL, Fred Aun, Walled Garden

  Posted by jmyers on April 5, 2007 8:00 AM |

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