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Blog: John Myers

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Finding your UI niche

When your market cap (note i hate using market cap as a 'metric', but it's a good as any for this discussion) is approximately 1/6 of the size of the market leader, you need to find a way to differentiate yourself. Alltel ($23b in market cap vs AT&T's $141b) has decided to go for a bold strategy relating to their user interface.

While Alltel isn't going as far as Apple is with the iPhone interface, this is a good way for a smaller player to start building a niche and providing a differentiated value to their customer base.

Technorati Tags: Alltel, Mobile User Interface

  Posted by jmyers on February 10, 2007 12:09 AM |

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