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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

US Mobile Penetration Rates:

WirelessPentrationRates

As US wireless providers approach a mythical 100% penetration rate in 2011 (see above), wireless carriers are looking for new ways to extend their services within households via machine to machine (M2M) connectivity.

One of the ways to do this is by enabling automobiles with connectivity to report back on vehicle performance, ‘health’ and possibly crash information.  Recently, Vodafone and Hyundai agreed to a collaborative agreement.

These types of arrangements should help not only with building barriers to exist for customers by “locking” them into multiple agreements, but also build revenues as mobile data rates follow their landline and mobile voice cousins along the product maturity curve and the eventual price decline… Hopefully, many years from now.

Are you ready to get a wireless data plan for your car?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.


Posted May 3, 2011 1:08 PM
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General-smart-phoneLast November, Secretary of Transportation Ray LaHood started making noises about a “hardware” solution to the issue of distracted driving as it relates to wireless devices.  Secretary LaHood was advocating ‘disabling’ wireless devices in moving vehicles.

Now in March, LaHood is leaning more toward NHTSA a study before making any ‘harsh decisions as it relates to wireless devices.  This study would look to determine if devices cause "cognitive distractions" to drivers and contributes to accidents and deaths.

I applaud Secretary LaHood taking the step to perform a study and base any regulatory decisions on hard numbers rather than ‘gut feel’.  But I am concerned that LaHood and the Department of Transportation are focusing too much on consumer devices rather than other causes of distracted drivers.  Some that I can think of off the top of my head are:

  • Pets
  • Food
  • Beverages
  • Shaving
  • Applying makeup
  • Children

I would advocate a simple solution to the problem… Move toward a nationwide standard to “double the points and double the fine” for any and all distracted drivers during moving violations.  This would similar to the recent campaigns focusing not just on the fact that drunk driving is a bad decision, but a REALLY bad financial decision.

For those using wireless devices during a moving violation, the ‘detection method’ is to simply use the existing lawful intercept laws to utilize the voice, SMS or data records associated with a suspect’s wireless device.

Are you ready to have hardware in your phone or in your car to prevent the usage of wireless device while it is moving?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.


Posted April 5, 2011 10:04 AM
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Infotainment… Infotainment… Personally, I thought that David Letterman made that word up… I guess I am late to the party…

David-letterman

But in all seriousness, an infotainment system is a fancy term for mobile video and the other informational aspects available on a smartphone.  Specifically IVI or “in-vehicle” infotainment systems are those that reside in cars. Instat estimates Dollar-sign-thumbnail that 35 million in-vehicle infotainment (IVI) systems are expected to ship in 2015.

This is the continuing push of content from the desktop to the mobile platform.  Wireless carriers will find this situation both an opportunity and a challenge.  There are dollar signs attached with the wonderful world of infotainment.  Just like IPTV and other content delivery avenues.

However, as mobile connectivity and general video quality issues associated with the infotainment concept, wireless carriers will be more and more responsible for the customer care aspects of that content delivery, but with less control.  Also, wireless providers will have cost issues with the delivered content.  As I have said before, Warner Brothers, Disney, etc will want their cut of the revenues to provide that premium content.

Are your telecom organization executives ready for marketing and customer care aspects of deploying in-vehicle infotainment systems?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.


Posted March 3, 2011 3:14 PM
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A wise man once said:

Ain't no need to watch where I'm goin'; just need to know where I've been.

Tow_materUnfortunately that was a tow truck from a Disney Pixar movie…. While he was driving backwards… Not necessarily the best way to analyze your business or drive a car….err…tow truck. 

But the concept is still valid.  If you have knowledge of where you have been, you can help to re-trace your steps either anecdotally or analytically.

In this the geospatial analysis market is heating up with ESRI making an announcement to be included within the DataMarket in Windows Azure Marketplace.  Making geospatial  analysis available via the cloud, you can encapsulate both the location services and the location of the analysis.

This can be important in the area of operational business intelligence for the telecom industry when you start to think about optimizing truck rolls and other in person customer facing (B2B or B2C) activities.  This analysis can help with both time and coverage associated with scheduling crew activities.

Does your organization have the ability to analyze ‘truck rolls’ for distance optimization? time optimization? both? neither?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.


Posted February 8, 2011 3:14 PM
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As larger data sets start to take root across various industries, it is going to be important to put those “big-data” results into a more manageable picture for end users and analysts.  Many of the existing “big-data” end users are already familiar with the data sets and how they wish to look at those data sets.

However, the true value of “big-data” or analytics on “big-data” is going to be presenting the information to the end user who may still be thinking about analytics in “small-data” ( … or relatively small data… ) terms.

For example, new “big-data” analytics provides a “richness” of information and an increase of the dimensions that “small-data” systems cannot match.  Yet, many users in marketing or product management may not understand how to make the leap from “big-data” aggregates to “big-data” detail because they don’t have the context of the “big-data” detail(s) they are looking at.

Mixing and Match with Big-Data

The twin challenge associated with the ability to handle and analyze “big-data” is the ability to put that analysis into context.  “Big-data” often refers to senor, geographic or application data.  However, not many people in end user/analyst communities have the ability make the leap from those “big-data” details to an end “so what picture?”.

This week Tableau announced the next edition to their business intelligence / data visualization product line – Tableau 6 – which supports the ability to “blend” data sets for end user visualizations that will tell the story that marketing and product management will understand and have that “AHA!” moment.  While the data visualization is nothing “new”, the ability to perform with “big-data” data sets will be the key aspect.  If the visualization takes too long, the marketing analysts and product management teams will lose interest and use less detailed analysis tools. 

Telecom Take

As telecom data rockets further and further for social media, location based services and overall smartphone usage; “big-data” is going to hit head long into telecom BI/DW teams.  And while those teams are struggling with the ingestion of the data, end users are going to demand analytics and visualization tools that don’t hold back their “day jobs” from being completed…

Using data visualization tools, like Tableau’s new offering, will offer the ability to match the potential of the data with promise of the analysis. 

How is your telecom BI/DW team positioned to meet end user requirements for visualizing big-data? Strictly using aggregates? or big-data detail?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.


Posted November 10, 2010 3:00 PM
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