Microsoft has so many components to their SQL Server family, the standard pitch on SQL Server never gets old. Awareness is paramount to Microsoft's success as it tries to integrate acqusitions (latest: Tetris, FAST) and keep spreading its wings within existing clients and, really, aren't we all Microsoft clients at some level?
Microsoft's philosophy is "BI should be like electricity, it's just there" and "integrating bi into the world in which people work." This philosophy makes sense in Microsoft's world because Microsoft products are like electricity (i.e., Office). Therefore, BI will surface within the Office environment. For example, there are users of Performance Point who don't know they're using it and think they're just using Excel.
Furthermore, they promote BI in 3 contexts: personal (built by me, used by me), team (built by team, for team) and organizational BI (built by IT for use in company) whereas most vendors only focus on the last context.
Sharepoint is going to be increasingly important for BI. Kristine put it this way: Sharepoint is for delivery, Office/Office PPS 2007 is for end user tools and performance management applications and SQL 2005 is for the RDBMS, ETL, OLAP and reporting.
Finally, I was glad to see some emphasis on, and apparent uptick in usage of, data mining in SQL Server, which could be instrumental in taking information exploitation to new levels.
Posted July 11, 2008 8:37 AM
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