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Imagine looking at real tablular output from your operational system or data warehouse, wondering what the impact would be on all the other cells if you actually changed the value in one of the cells. In Maxager, an enterprise profit optimization (EPO) solution, that is possible. Maxager is a business intelligence application that tackles the complex multi-variable analysis in determining return on assets (ROA). ROA, in turn, can help companies decide on what products to produce and emphasize, who to sell to, where to produce the goods and how to charge for them - the main decisions of Maxager's target market. Marketing can be refocused, capacity reallocated, products rationalized, pricing adjusted and 'hidden winners' pushed based on Maxager's analysis.

Unfortunately, the target market is currently limited to 'heavy industry' type companies. However, at least, I wanted to share the idea of editing report output and seeing the impacts as a potential feature for the broader business intelligence market to consider.