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William McKnight

Hello and welcome to my blog!

I will periodically be sharing my thoughts and observations on information management here in the blog. I am passionate about the effective creation, management and distribution of information for the benefit of company goals, and I'm thrilled to be a part of my clients' growth plans and connect what the industry provides to those goals. I have played many roles, but the perspective I come from is benefit to the end client. I hope the entries can be of some modest benefit to that goal. Please share your thoughts and input to the topics.

About the author >

William is the president of McKnight Consulting Group, a firm focused on delivering business value and solving business challenges utilizing proven, streamlined approaches in data warehousing, master data management and business intelligence, all with a focus on data quality and scalable architectures. William functions as strategist, information architect and program manager for complex, high-volume, full life-cycle implementations worldwide. William is a Southwest Entrepreneur of the Year finalist, a frequent best-practices judge, has authored hundreds of articles and white papers, and given hundreds of international keynotes and public seminars. His team's implementations from both IT and consultant positions have won Best Practices awards. He is a former IT Vice President of a Fortune company, a former software engineer, and holds an MBA. William is author of the book 90 Days to Success in Consulting. Contact William at wmcknight@mcknightcg.com.

Editor's Note: More articles and resources are available in William's BeyeNETWORK Expert Channel. Be sure to visit today!

Teradata Aster demonstrates its graphical "pathing" capabilities very nicely by showing the relationships between tweeters and their tweets at events, like the Teradata Third-Party Influencers Event I attended last week. 

The demonstration shows how to produce some sentiment of the event, but more importantly demonstrates relationships and influence power.  Customer relationships and influence power are becoming part of the set of derived data needed to fully understand a company's customers.  This leads to identifying engagement models and the early identification of patterns of activity that lead to certain events - desired or otherwise.

One important point noted by Stephanie McReynolds, Director of Product Marketing, at Teradata Aster, was that the sphere of relevant influence depends on the situation.  You can retweet hundreds of tweets, many for which you do not even know the tweeter.  However, when buying a car, those who would influence you would be only a handful.

One would need to take some more heed of an influencer's opinion - or that of someone with a relationships to the influencer.  It can become quite a layered analysis and influence power is hard to measure.  Grabbing various digital breadcrumbs is relatively easy, but is it indicative of influence?  Likewise, is a tweetstream indicative of the sentiment of an event?  I'm not sure.  It may not even be indicative of the sentiment of the tweeters.  Digital is all a start.  The worlds of third-party data, real sentiment analysis and possibly sensor data are coming together.   

Posted April 24, 2012 11:17 AM
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