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William McKnight

Hello and welcome to my blog!

I will periodically be sharing my thoughts and observations on information management here in the blog. I am passionate about the effective creation, management and distribution of information for the benefit of company goals, and I'm thrilled to be a part of my clients' growth plans and connect what the industry provides to those goals. I have played many roles, but the perspective I come from is benefit to the end client. I hope the entries can be of some modest benefit to that goal. Please share your thoughts and input to the topics.

About the author >

William is the president of McKnight Consulting Group, a firm focused on delivering business value and solving business challenges utilizing proven, streamlined approaches in data warehousing, master data management and business intelligence, all with a focus on data quality and scalable architectures. William functions as strategist, information architect and program manager for complex, high-volume, full life-cycle implementations worldwide. William is a Southwest Entrepreneur of the Year finalist, a frequent best-practices judge, has authored hundreds of articles and white papers, and given hundreds of international keynotes and public seminars. His team's implementations from both IT and consultant positions have won Best Practices awards. He is a former IT Vice President of a Fortune company, a former software engineer, and holds an MBA. William is author of the book 90 Days to Success in Consulting. Contact William at wmcknight@mcknightcg.com.

Editor's Note: More articles and resources are available in William's BeyeNETWORK Expert Channel. Be sure to visit today!

September 2009 Archives

I'm engaged with a number of clients who need the benefits of a streamlined data infrastructure with multiple systems utlizing the same customer list, product list and so on.  Master data management (MDM) is a term that comes to mind to solve the problems.  Sometimes I'm engaged to organize master data management in the environment and sometimes to look an organization's serious data issues - the ones driving up TCO, keeping the staff busy with repetitive, error-prone tasks and keeping them from getting a full view of customers and products - which leads to MDM as an area to look at for solutions.

I think of MDM as a term to address to a number of real business problems.  It has to do with data quality, sharing data across systems, an enterprise data model, and governance processes and workflows as well as sometimes being a direct data layer to a data-intensive application like CRM.  It's not a product although some products bearing the label provide these benefits.

So, why do MDM?  If and when it alleviates real business pain, solves business problems and enables new ROI-producing functionality.  MDM happens to be a discipline sitting squarely in the sweet spot of modern competitive advantages.


Posted September 16, 2009 12:16 PM
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