I read "Data Modeling for the Business" by Hoberman, Burbank and Bradley this week. It's an excellent read that I recommend and I will have a book review up here on the Network soon.
Page 120 sparked something that I thought I'd blog about. It says "if you tell the sponsor that this initiative will help improve the company's marketing program effectiveness by making sure that we have correct customer information, and that all departments are sharing this information for their corporate-wide initiatives, you are likely to get some interest (and funding!)."
While I agree with the sentiment of aligning initiatives with the business goals, there is another part of the story I wanted to interject. The problem in gaining interest may not be in the alignment. Sponsors may agree that doing the project (in this case, data modeling) well will achieve some important business goals. However, the problem may be that they do not believe that the people bringing the idea are well equipped to EXECUTE the project appropriately to achieve the desired results.
The point is to not only align projects, but also to convey the capability to deliver on the promise.
Posted May 8, 2009 2:32 PM
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