Blog: William McKnight

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Mashups: The new CRM, SOA-enabled, green BI appliance

I’ve noticed a general creep of the term “mashup” into vendor vernacular. However, I wouldn’t necessarily agree that the buzzword buzz is resultant of actual tool implementations of mashup. In the “traditional” sense, mashup is a web application that combines data from multiple sources. Some of the better products in this space are Kapow and Denodo.

I’m at the IAP, which Shawn Rogers has been busily blogging about, receiving numerous product walkthroughs and presentations. At this pace, “mashup” may make it to its crest quicker than the other buzzword terms in my blog title did. And that’s saying something. Remember when everything was CRM (until the term fell out of favor)? Or business intelligence (hey, wait, that’s still true)? Over time, these terms became, or will become, so meaningless so as to really demand definitions and scrutiny at the outset of any conversation.

May I suggest that if you’re combining things, you’re “combining things”, not necessarily doing mashups?

Technorati tags: mashup

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