Blog: William McKnight

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RFID subdermal employee badges

Take on an RFID chip sub-dermal just to do your job? Here we have the first Americans injected as such to do their jobs. Naturally, this raises our sensitivities about privacy and, indeed, there was protest. Will privacy be a real issue impeding RFID expansion – not only on the product side, but clearly more importantly on the human side? Those RFID executives I talk to say it’s strictly press fodder and hardly a real business consideration. The introduction of the bar code elicited similar concerns about privacy invasion. RFID is just another phase in that ongoing drama. We hardly think of bar codes as privacy invasion anymore. What people really seem to care about more is having the product they want on the shelf when they want it. Though the dots aren’t always connected with the public, RFID does certifiably support this goal.

Technorati tags: RFID, privacy

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