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William McKnight

Hello and welcome to my blog!

I will periodically be sharing my thoughts and observations on information management here in the blog. I am passionate about the effective creation, management and distribution of information for the benefit of company goals, and I'm thrilled to be a part of my clients' growth plans and connect what the industry provides to those goals. I have played many roles, but the perspective I come from is benefit to the end client. I hope the entries can be of some modest benefit to that goal. Please share your thoughts and input to the topics.

About the author >

William is the president of McKnight Consulting Group, a firm focused on delivering business value and solving business challenges utilizing proven, streamlined approaches in data warehousing, master data management and business intelligence, all with a focus on data quality and scalable architectures. William functions as strategist, information architect and program manager for complex, high-volume, full life-cycle implementations worldwide. William is a Southwest Entrepreneur of the Year finalist, a frequent best-practices judge, has authored hundreds of articles and white papers, and given hundreds of international keynotes and public seminars. His team's implementations from both IT and consultant positions have won Best Practices awards. He is a former IT Vice President of a Fortune company, a former software engineer, and holds an MBA. William is author of the book 90 Days to Success in Consulting. Contact William at wmcknight@mcknightcg.com.

Editor's Note: More articles and resources are available in William's BeyeNETWORK Expert Channel. Be sure to visit today!

Verichip, which created a system for implanting RFID chips into human arms, held its IPO last Friday. After a rough start, it’s still pretty flat. Turns out, it’s sales have not met expectations. The company statement quotes .1M in revenue, which is an interesting way of expressing $100,000. It further says “we may never achieve market acceptance or more than nominal or modest sales of this system.” What?! Did that come from the marketing department? Did it take an IPO to come to this realization?

I’m just wondering if there is a flaw in this system or if it is being marketed correctly. There are a number of human uses of RFID chips. If nightclubs in Europe can convince its VIP patrons to implant themselves, Verichip should be able to get some more arms chipped in the US.

However, there’s more optimism in object implants. This article speaks of a next generation, “super” RFID. While I disagree with the use of “mainstream” and “most CIOs” in the article characterizing the present, the added sensors to the chips for temperature and weight are consistent with retail implementations of RFID now. I refer to this in my latest article “RFID Database Management Systems Architecture for Retailers.”

Technorati tags: RFID

Posted February 16, 2007 12:37 PM
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