Should your website change based on who's visiting it? X+1 says yes.
Some people say there is no such thing as coincidences. Well, I'm starting to believe it after reviewing X+1 and learning about some of the technology behind some major websites. X+1 is a customer interaction optimization tool that customizes your experience on their sites based on "anonymous attributes." All sites can pick up the site you came from, your bandwidth, the timestamp, your Prizm cluster, geography and probably several other attributes.
These attributes plus your actual clickstream on the site equal your site experience. X+1 uses its extensive intellectual property to optimize the experience according to corporate strategy, such as desire to emphasize a certain product set. The learnings are also helpful in determining a profile for marketing lists (which geographies are visiting and staying?) and clearly site registrations add to the possibilities.
Try this. Go to www.larrythecableguy.com, then go to www.toyota.com. My first "hero image" is of the Highlander. Go to www.algore.com, then to www.toyota.com. My first hero image is the Prius. Go to www.family.com, then to www.toyota.com. I see the Sienna first. Coincidence? Hardly.
Posted December 14, 2006 12:41 PM
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