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William McKnight

Hello and welcome to my blog!

I will periodically be sharing my thoughts and observations on information management here in the blog. I am passionate about the effective creation, management and distribution of information for the benefit of company goals, and I'm thrilled to be a part of my clients' growth plans and connect what the industry provides to those goals. I have played many roles, but the perspective I come from is benefit to the end client. I hope the entries can be of some modest benefit to that goal. Please share your thoughts and input to the topics.

About the author >

William is the president of McKnight Consulting Group, a firm focused on delivering business value and solving business challenges utilizing proven, streamlined approaches in data warehousing, master data management and business intelligence, all with a focus on data quality and scalable architectures. William functions as strategist, information architect and program manager for complex, high-volume, full life-cycle implementations worldwide. William is a Southwest Entrepreneur of the Year finalist, a frequent best-practices judge, has authored hundreds of articles and white papers, and given hundreds of international keynotes and public seminars. His team's implementations from both IT and consultant positions have won Best Practices awards. He is a former IT Vice President of a Fortune company, a former software engineer, and holds an MBA. William is author of the book 90 Days to Success in Consulting. Contact William at wmcknight@mcknightcg.com.

Editor's Note: More articles and resources are available in William's BeyeNETWORK Expert Channel. Be sure to visit today!

Should your website change based on who's visiting it? X+1 says yes.

Some people say there is no such thing as coincidences. Well, I'm starting to believe it after reviewing X+1 and learning about some of the technology behind some major websites. X+1 is a customer interaction optimization tool that customizes your experience on their sites based on "anonymous attributes." All sites can pick up the site you came from, your bandwidth, the timestamp, your Prizm cluster, geography and probably several other attributes.

These attributes plus your actual clickstream on the site equal your site experience. X+1 uses its extensive intellectual property to optimize the experience according to corporate strategy, such as desire to emphasize a certain product set. The learnings are also helpful in determining a profile for marketing lists (which geographies are visiting and staying?) and clearly site registrations add to the possibilities.

Try this. Go to www.larrythecableguy.com, then go to www.toyota.com. My first "hero image" is of the Highlander. Go to www.algore.com, then to www.toyota.com. My first hero image is the Prius. Go to www.family.com, then to www.toyota.com. I see the Sienna first. Coincidence? Hardly.


Posted December 14, 2006 12:41 PM
Permalink | 1 Comment |

1 Comment

An interesting use of rules and contextual data to personalize. I think more and more sophistication in this respect is to be expected and more use of user-driven context information.

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