In a prior post, I talked about having my credit card cancelled over a small purchase I made that the bank unexplainably could not tightly quantify. I spoke with Claudia Imhoff over the weekend and we decided this was really a failure of operational business intelligence.
It highlights the need for master data in the operational environment, where intra-day information is accessible along with profile summaries that are fed from the data warehouse. If a summarized profile from transaction data, such as length of service, average balance, late payment totals, credit limit, etc. were available to the operational intelligence in the approval process for the transaction, it may have made a different, and better, business decision.
Instead, it's likely that the bank made the decision in absence of this analytical information, looking at the transaction only on the face of it.
Operational business intelligence is becoming more and more important. Taking optimal advantage of the moment requires analytics, likely from a downstream data warehouse and fed back into master data management systems.
Posted August 8, 2006 9:21 AM
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