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William McKnight

Hello and welcome to my blog!

I will periodically be sharing my thoughts and observations on information management here in the blog. I am passionate about the effective creation, management and distribution of information for the benefit of company goals, and I'm thrilled to be a part of my clients' growth plans and connect what the industry provides to those goals. I have played many roles, but the perspective I come from is benefit to the end client. I hope the entries can be of some modest benefit to that goal. Please share your thoughts and input to the topics.

About the author >

William is the president of McKnight Consulting Group, a firm focused on delivering business value and solving business challenges utilizing proven, streamlined approaches in data warehousing, master data management and business intelligence, all with a focus on data quality and scalable architectures. William functions as strategist, information architect and program manager for complex, high-volume, full life-cycle implementations worldwide. William is a Southwest Entrepreneur of the Year finalist, a frequent best-practices judge, has authored hundreds of articles and white papers, and given hundreds of international keynotes and public seminars. His team's implementations from both IT and consultant positions have won Best Practices awards. He is a former IT Vice President of a Fortune company, a former software engineer, and holds an MBA. William is author of the book 90 Days to Success in Consulting. Contact William at wmcknight@mcknightcg.com.

Editor's Note: More articles and resources are available in William's BeyeNETWORK Expert Channel. Be sure to visit today!

As a consumer, we are bombarded by media outlets and messages. The growth in media outlets over the past few decades has been enormous. Yet, we are learning to tune them out and a new set of outlets will emerge. Consider the TiVo effect on television. How much longer will television networks and stations allow me to watch their shows while forwarding through the commercials? It’s probably a more dire situation than the advertisers know since surveying companies have had a big network influence, even while average cable and satellite customers have over 100 channels now to choose from. It’s hard to stay put on a live show anymore. I usually watch shows off TiVo in fast forward with closed captioning on. It's much more efficient.

Is it any wonder that the highest cost television ad was 10 years ago?

So what’s the answer? RFID. Coming soon to a shopping cart, billboard and doorway near you – monitors that detect your personal presence and pitch you a personalized ad that could actually get your attention. While RFID chips become more ubiquitous at close to 5 cents each and small as the period at the end of this sentence with increasing amounts of memory, monitors are cheapening in cost. It’s the perfect storm. Next time (well, maybe next year), you’re in aisle 8, the convergence of the frequent shopper card in your pocket and the fact that you’re next to those peas you like could mean a pop-up on that funny little cart monitor with a reminder about those little greenies.

Posted June 30, 2006 8:48 AM
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