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William McKnight

Hello and welcome to my blog!

I will periodically be sharing my thoughts and observations on information management here in the blog. I am passionate about the effective creation, management and distribution of information for the benefit of company goals, and I'm thrilled to be a part of my clients' growth plans and connect what the industry provides to those goals. I have played many roles, but the perspective I come from is benefit to the end client. I hope the entries can be of some modest benefit to that goal. Please share your thoughts and input to the topics.

About the author >

William is the president of McKnight Consulting Group, a firm focused on delivering business value and solving business challenges utilizing proven, streamlined approaches in data warehousing, master data management and business intelligence, all with a focus on data quality and scalable architectures. William functions as strategist, information architect and program manager for complex, high-volume, full life-cycle implementations worldwide. William is a Southwest Entrepreneur of the Year finalist, a frequent best-practices judge, has authored hundreds of articles and white papers, and given hundreds of international keynotes and public seminars. His team's implementations from both IT and consultant positions have won Best Practices awards. He is a former IT Vice President of a Fortune company, a former software engineer, and holds an MBA. William is author of the book 90 Days to Success in Consulting. Contact William at wmcknight@mcknightcg.com.

Editor's Note: More articles and resources are available in William's BeyeNETWORK Expert Channel. Be sure to visit today!

CRM just got a new toy. No longer content to return our clothes on boring wire hangers, now according to this press release, "Savvy marketers have discovered an extraordinary new media and marketing capability allowing them to help improve the environment while reaching millions of consumers -- at the exact time and place their brand messages are most relevant and motivating."

That time and place would be when we're half asleep in the morning putting on our clothes. Remove the shirt from the hanger and there you have an idea for breakfast or your cosmetics.

Now, the targeted marketer in me is asking how consumer information can be used to target hanger ads to the right person. I can see the dry cleaner asking lifestyle questions in the near future.

If you have any ideas ideas as to which ads would be effective for this channel or what questions would be effective in the targeting process, please post them here.


Posted October 30, 2005 8:15 PM
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