Blog: William McKnight

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Direct mail, phone, email, kiosk and...clothes hangers

CRM just got a new toy. No longer content to return our clothes on boring wire hangers, now according to this press release, "Savvy marketers have discovered an extraordinary new media and marketing capability allowing them to help improve the environment while reaching millions of consumers -- at the exact time and place their brand messages are most relevant and motivating."

That time and place would be when we're half asleep in the morning putting on our clothes. Remove the shirt from the hanger and there you have an idea for breakfast or your cosmetics.

Now, the targeted marketer in me is asking how consumer information can be used to target hanger ads to the right person. I can see the dry cleaner asking lifestyle questions in the near future.

If you have any ideas ideas as to which ads would be effective for this channel or what questions would be effective in the targeting process, please post them here.

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