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William McKnight

Hello and welcome to my blog!

I will periodically be sharing my thoughts and observations on information management here in the blog. I am passionate about the effective creation, management and distribution of information for the benefit of company goals, and I'm thrilled to be a part of my clients' growth plans and connect what the industry provides to those goals. I have played many roles, but the perspective I come from is benefit to the end client. I hope the entries can be of some modest benefit to that goal. Please share your thoughts and input to the topics.

About the author >

William is the president of McKnight Consulting Group, a firm focused on delivering business value and solving business challenges utilizing proven, streamlined approaches in data warehousing, master data management and business intelligence, all with a focus on data quality and scalable architectures. William functions as strategist, information architect and program manager for complex, high-volume, full life-cycle implementations worldwide. William is a Southwest Entrepreneur of the Year finalist, a frequent best-practices judge, has authored hundreds of articles and white papers, and given hundreds of international keynotes and public seminars. His team's implementations from both IT and consultant positions have won Best Practices awards. He is a former IT Vice President of a Fortune company, a former software engineer, and holds an MBA. William is author of the book 90 Days to Success in Consulting. Contact William at wmcknight@mcknightcg.com.

Editor's Note: More articles and resources are available in William's BeyeNETWORK Expert Channel. Be sure to visit today!

October 2005 Archives

I have been referring to Business Objects over the past year as a company "nearing" the billion dollar mark in annual revenue. Now, according to this press release by B.O., I can drop the "nearing" since B.O. is recording $1.039 billion in trailing twelve month revenue for the quarter ending September 30, 2005.

Give credit to B.O. When they acquired Crystal Decisions, the overlap of the technologies presented some challenges. There were questions about the ability to get beyond the additive effects of this merger. Any merger needs to show cost efficiencies and/or revenue enhancement beyond the additive effects. Business Objects had the leading OLAP tool in the market. Crystal Decisions had the leading reporting tool. Each company had made huge strides, both real and from a marketing perspective, in the previous years into the other’s primary domain. So much so that they had virtually identical marketing messages and a high redundancy of products.

The company weeded through the product set, sales forces and sales messages. The customer backlash and reluctance to make new purchases from the company never materialized in force. I was more impressed at the time by the upsell possibilities of the Brio purchase by Hyperion, which happened about the same time.

At this point, I'd have to say B.O. has stayed the course and created the better value proposition, despite the obstacles, and they continue to be a strong force in the market. Along with a small handful of other companies, like Informatica, they are establishing that there is such a thing as a "business intelligence company."


Posted October 30, 2005 8:22 PM
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CRM just got a new toy. No longer content to return our clothes on boring wire hangers, now according to this press release, "Savvy marketers have discovered an extraordinary new media and marketing capability allowing them to help improve the environment while reaching millions of consumers -- at the exact time and place their brand messages are most relevant and motivating."

That time and place would be when we're half asleep in the morning putting on our clothes. Remove the shirt from the hanger and there you have an idea for breakfast or your cosmetics.

Now, the targeted marketer in me is asking how consumer information can be used to target hanger ads to the right person. I can see the dry cleaner asking lifestyle questions in the near future.

If you have any ideas ideas as to which ads would be effective for this channel or what questions would be effective in the targeting process, please post them here.


Posted October 30, 2005 8:15 PM
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I know many readers of this blog, along with myself, are addicted to their Blackberry or, in my case, Treo. My peace of mind has gone up tremendously with the adoption of this technology. Now, when I'm away from my laptop, I can still thumb out an email (or two, or three, or ten). I have been wondering if this is just good for my thumb dexterity or if indeed I am doing structural harm and am pioneering a modern version of carpel tunnel, focused on the thumbs.

For what it's worth, I always give my thumbs a full range of motion exercise after thumbing away a long email.

This article on washingtontimes.com, "Being all thumbs gets painful" talks about "Blackberry Thumb" - a catch-all phrase to describe a repetitive stress injury of the thumb as a result of overusing small gadget keypads.

Be careful out there!


Posted October 28, 2005 8:43 AM
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It's time to reveal my side job: Being Murray on The Wiggles.

murray.bmp


Posted October 28, 2005 8:38 AM
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Beer sitting around in extreme hot or cold? We can't have that. RFID to the rescue.

As previously reported, we know RFIDs are being placed in cows. This new article places RFIDs in beer cases, kegs, 900 billion food items and 824 million livestock (by 2015).

Pretty soon, we'll be asking what's that crunchy part in my burger?


Posted October 25, 2005 8:40 PM
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