Recently in Sales Performance Management Market Category

Sales performance management, and its predecessor/related discipline of incentive compensation management, are initiatives that have been around for several years.  But now it appears sales performance management is poised to be adopted by large number of companies.

Why are companies turning to sales performance management?

• To respond to increased competition
•  A need for sales accountability
• A focus on more aggressive sales
• To improve sales margins
• To improve timeliness, accuracy and transparency of sales commissions
• To gain better insight into sales trends and patterns
•  To address reporting compliance issues

The adoption growth of sales performance management is reflected by the comments of many analyst firms and influencers.  For example:

• Gartner predicts "sales organizations will also make use of newer technology and solutions such as price optimization and sales performance management."
• Enterprise Irregulars' Nenshad Bardoliwalla (www.twitter.com/nenshad) states, "we will continue to witness significant investment in sales and marketing performance management..."
• Ventana Research believes "for the thousands of sales organizations still relying on silos of data, spreadsheets and e-mail to track and manage sales performance, the opportunity for improvement is significant."

Maybe it is time for you to investigate how sales performance management can improve your bottom line?