In the past week I have been sent email from two different organizations offering me information about data governance, and both cases seem to indicate apparent minimal dog food self-ingestion.
The first example is actually the last few of a string of emails that I have received over a nine-month period, each of which is addressed to "Jack." In the past month I have gotten six emails about a webinar on data governance. I responded to the sender three times. The first time I asked whether data quality was part of their talk on data governance, perhaps a tongue-in-cheek way of hoping that they'd notice that my email name ('David Loshin") and their salutation name did not match. No response from them. When I got the next one addressed to Jack, I emailed back saying that may name was not Jack. No response. The last email I got from them was responded to with a simpler question: Does anyone actually respond to emails sent to that email address? Apparently not. They don't know Jack ;-).
The second example is perhaps funnier. The salutation on the email I received regarding a new white paper including material on "the inability to use information for strategic business advantage" and recognizing data as an asset to "improve customer experiences" was "{FIRST_NAME}," which is perhaps a little more correct (I do indeed have a first name even if I don't typically use it) although equally indicative of an absence of oversight on the process of producing the information end-product (i.e., the emails).
Posted July 28, 2010 11:00 AM
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