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David Loshin

Welcome to my BeyeNETWORK Blog. This is going to be the place for us to exchange thoughts, ideas and opinions on all aspects of the information quality and data integration world. I intend this to be a forum for discussing changes in the industry, as well as how external forces influence the way we treat our information asset. The value of the blog will be greatly enhanced by your participation! I intend to introduce controversial topics here, and I fully expect that reader input will "spice it up." Here we will share ideas, vendor and client updates, problems, questions and, most importantly, your reactions. So keep coming back each week to see what is new on our Blog!

About the author >

David is the President of Knowledge Integrity, Inc., a consulting and development company focusing on customized information management solutions including information quality solutions consulting, information quality training and business rules solutions. Loshin is the author of The Practitioner's Guide to Data Quality Improvement, Master Data Management, Enterprise Knowledge Management: The Data Quality Approachand Business Intelligence: The Savvy Manager's Guide. He is a frequent speaker on maximizing the value of information. David can be reached at loshin@knowledge-integrity.com or at (301) 754-6350.

Editor's Note: More articles and resources are available in David's BeyeNETWORK Expert Channel. Be sure to visit today!

One place I like to frequent has adopted a green, eco-friendly attitude, and has started to transition to using paper goods that are described as being good for the environment. Apparently, their coffee cups are manufactured using recycled paper and are designed for rapid biodegradability.

So rapid, in fact, that the cups begins to biodegrade with your coffee still in it. Apparently, if you don't drink your coffee fast enough, it starts to seep out along the seam of the cup, and I have actually seen puddles of coffee growing under a cup.

Because of this, people have started to use *two* cups instead of just one cup, the outer cup to catch the coffee leaking out of th einner cup. In other words, providing a "green alternative" cup increases the tendency to use twice as much paper, a result that is probably the opposite of what they are attempting to achieve.

This is, in fact, a good example where attempting to optimize for one desired objective (biodegradability) leads to pessimization along other desired objectives (paper use).

Posted September 1, 2009 2:49 PM
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