Why do so many people directly link master data management with customer data? Maybe because we have been dealing with customer data so long, that when a new buzz word appears, we immediately try to link what we are doing to the "latest craze" to ensure our mindshare among the stakeholders.
However, the more I think about MDM and product data, the more intrigued I am. I have said this in a number of metings: product names are curious because they often describe what they are. For example, a PHILLIPS SCREWDRIVER 6-3/4" is a phillips screwdriver that is 6 and 3/4 inches long. What is more, product descriptions carry a lot of information that can be relatively easily parsed out using standard text analysis and text mining techniques. So I would very much be interested in hearing more about some product information MDM projects - email me or post your success stories!
Posted January 29, 2008 7:46 AM
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