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Dan Linstedt

Bill Inmon has given me this wonderful opportunity to blog on his behalf. I like to cover everything from DW2.0 to integration to data modeling, including ETL/ELT, SOA, Master Data Management, Unstructured Data, DW and BI. Currently I am working on ways to create dynamic data warehouses, push-button architectures, and automated generation of common data models. You can find me at Denver University where I participate on an academic advisory board for Masters Students in I.T. I can't wait to hear from you in the comments of my blog entries. Thank-you, and all the best; Dan Linstedt http://www.COBICC.com, danL@danLinstedt.com

About the author >

Cofounder of Genesee Academy, RapidACE, and BetterDataModel.com, Daniel Linstedt is an internationally known expert in data warehousing, business intelligence, analytics, very large data warehousing (VLDW), OLTP and performance and tuning. He has been the lead technical architect on enterprise-wide data warehouse projects and refinements for many Fortune 500 companies. Linstedt is an instructor of The Data Warehousing Institute and a featured speaker at industry events. He is a Certified DW2.0 Architect. He has worked with companies including: IBM, Informatica, Ipedo, X-Aware, Netezza, Microsoft, Oracle, Silver Creek Systems, and Teradata.  He is trained in SEI / CMMi Level 5, and is the inventor of The Matrix Methodology, and the Data Vault Data modeling architecture. He has built expert training courses, and trained hundreds of industry professionals, and is the voice of Bill Inmons' Blog on http://www.b-eye-network.com/blogs/linstedt/.

What do Nanotechnology, sneakers, and Business Intelligence have in common? (no-worries, we don't have an aroma device hooked to the blog)

Does this sound interesting? Maybe not. But then again, would you provide customer loyalty to shoe manufacturer XYZ in exchange for sneakers that never get stinky, how about your Gym Socks? Can nanotechnology come to the rescue and solve the problem? This blog explores an interesting perspective on a smelly topic.

I just heard on the radio about a "stinkiest sneaker competition" that was heald somewhere in the US. Not so interesting, but it got me thinking, what if sneaker companies could eliminate odor? What if I could buy Gym Clothes, Shoes, Socks, and a Gym Bag that never stunk? Would that boost sales? Would it lead to new BI research or competitive analysis on Just How Stinky can your sneaker get?

It might. Let's just assume for now that it is interesting. Maybe you have a pair of XYZ's and you love those shoes! But because they stink, alas, you have to throw them away. What if XYZ came out with a shoe that never gets' stinky, would you buy them and wear them until they were worn out? Would it increase your customer loyalty? Ok, so there's the business problem - what's the solution?

Well, first we have to find a way to judge stinky sneakers, and we have to find a way to make sneakers stinky to begin with. It has been said by the winner of this competition: "The secret is to never wear socks in your sneakers, ever." Ok, with that - we have a way to create a bunch of stinky sneakers.

How we judge them must become scientific - we must find a way to collect quantitative facts, maybe with an aroma-meter (ok - stink-o-meter). We enter the information into the computer and find out which sneakers stink the worst, and what skin types, persperation, acidity, and other things affect the sneaker material.

We run through all the testing, and produce the BI results that show what causes the biggest stink, then we have to build a solution - something that resides in the shoe material, that doesn't rub off, sweat off, leak off, or wear off over time. This solution, must bind with the shoe material, and it must be capable of warding off the "stink-causing agents".

Enter nanotechnology. This is the exact type of application that Nanotechnology can solve, today. Properly engineered solutions can be sprayed on to all the material prior to assembly. Half the molecule can be engineered to bind with the material, the other half of the molecule can be engineered to ward off the stink-causing agents, be-it skin acid, sweat (most likely), salt, and other elements.

The tough part, as they say, is to 1) figure out what causes shoes to stink, and 2) develop the nanotech spray that eliminates the absorption of these molecules into the shoe material. Then, the shoe can be made and XYZ might capture additional market share, and a couple of incredible endorsements....

As they say in Monsters Inc, "Go-ahead and stink-it-up"... See you in the Gym.
Dan L

Posted March 23, 2005 11:48 AM
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