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Krish Krishnan

"If we knew what it was we were doing, it would not be called research, would it?" - Albert Einstein.

Hello, and welcome to my blog.

I would like to use this blog to have constructive communication and exchanges of ideas in the business intelligence community on topics from data warehousing to SOA to governance, and all the topics in the umbrella of these subjects.

To maximize this blog's value, it must be an interactive venue. This means your input is vital to the blog's success. All that I ask from this audience is to treat everybody in this blog community and the blog itself with respect.

So let's start blogging and share our ideas, opinions, perspectives and keep the creative juices flowing!

About the author >

Krish Krishnan is a worldwide-recognized expert in the strategy, architecture, and implementation of high-performance data warehousing solutions and big data. He is a visionary data warehouse thought leader and is ranked as one of the top data warehouse consultants in the world. As an independent analyst, Krish regularly speaks at leading industry conferences and user groups. He has written prolifically in trade publications and eBooks, contributing over 150 articles, viewpoints, and case studies on big data, business intelligence, data warehousing, data warehouse appliances, and high-performance architectures. He co-authored Building the Unstructured Data Warehouse with Bill Inmon in 2011, and Morgan Kaufmann will publish his first independent writing project, Data Warehousing in the Age of Big Data, in August 2013.

With over 21 years of professional experience, Krish has solved complex solution architecture problems for global Fortune 1000 clients, and has designed and tuned some of the world’s largest data warehouses and business intelligence platforms. He is currently promoting the next generation of data warehousing, focusing on big data, semantic technologies, crowdsourcing, analytics, and platform engineering.

Krish is the president of Sixth Sense Advisors Inc., a Chicago-based company providing independent analyst, management consulting, strategy and innovation advisory and technology consulting services in big data, data warehousing, and business intelligence. He serves as a technology advisor to several companies, and is actively sought after by investors to assess startup companies in data management and associated emerging technology areas. He publishes with the BeyeNETWORK.com where he leads the Data Warehouse Appliances and Architecture Expert Channel.

Editor's Note: More articles and resources are available in Krish's BeyeNETWORK Expert Channel. Be sure to visit today!

The recent weeks have seen stronger emergence of Social Media Analytics. With the acquisition of Radian 6, Coremetrics; with deeper and stronger solution offerings from Clarabridge and Attensity, the growing interest in Textual Processing engine from Forest Rim have clearly shown the evidence of the same. Why is this a popular topic? reason being it provides companies a true indication of where they stand in the eyes of their best ambassadors i.e their customers. This metric provides them direct feedback and enables them to take corrective actions.

Another important focus of Social Media analytics is the emerging measurement of the long tail and the volume of customers that drive the long tail. There are several organizations that have seen the benefit of the long tail; even President Obama saw evidence of this in his fund raising during the elections of 2009.

Crowdsourcing of ideas and opinions have been a trendsetter for B2C companies. This saves  the companies a lot of money and provides "agile" techniques to manufacture and sell products or services. Measuring these crowds and their influence provides a baseline for the companies to achieve better in every iteration.

Measuring Social Media will emerge as the key BI trend for this year. Let's watch

Posted April 5, 2011 8:29 PM
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