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Krish Krishnan

"If we knew what it was we were doing, it would not be called research, would it?" - Albert Einstein.

Hello, and welcome to my blog.

I would like to use this blog to have constructive communication and exchanges of ideas in the business intelligence community on topics from data warehousing to SOA to governance, and all the topics in the umbrella of these subjects.

To maximize this blog's value, it must be an interactive venue. This means your input is vital to the blog's success. All that I ask from this audience is to treat everybody in this blog community and the blog itself with respect.

So let's start blogging and share our ideas, opinions, perspectives and keep the creative juices flowing!

About the author >

Krish Krishnan is a worldwide-recognized expert in the strategy, architecture, and implementation of high-performance data warehousing solutions and big data. He is a visionary data warehouse thought leader and is ranked as one of the top data warehouse consultants in the world. As an independent analyst, Krish regularly speaks at leading industry conferences and user groups. He has written prolifically in trade publications and eBooks, contributing over 150 articles, viewpoints, and case studies on big data, business intelligence, data warehousing, data warehouse appliances, and high-performance architectures. He co-authored Building the Unstructured Data Warehouse with Bill Inmon in 2011, and Morgan Kaufmann will publish his first independent writing project, Data Warehousing in the Age of Big Data, in August 2013.

With over 21 years of professional experience, Krish has solved complex solution architecture problems for global Fortune 1000 clients, and has designed and tuned some of the world’s largest data warehouses and business intelligence platforms. He is currently promoting the next generation of data warehousing, focusing on big data, semantic technologies, crowdsourcing, analytics, and platform engineering.

Krish is the president of Sixth Sense Advisors Inc., a Chicago-based company providing independent analyst, management consulting, strategy and innovation advisory and technology consulting services in big data, data warehousing, and business intelligence. He serves as a technology advisor to several companies, and is actively sought after by investors to assess startup companies in data management and associated emerging technology areas. He publishes with the BeyeNETWORK.com where he leads the Data Warehouse Appliances and Architecture Expert Channel.

Editor's Note: More articles and resources are available in Krish's BeyeNETWORK Expert Channel. Be sure to visit today!

If you have noticed lately, there is a lot of buzz around "social media" data and large and small corporations have started lining up Twitter, Facebook and other social sites as a channel to connect to employees, customers and partners.

Put a pause to this hullabaloo. What is it that we are trying to convey through the social media channels? is there a context related to what we are sharing and does the context hold the appropriate relevance at the time ot writing and beyond? will all the trackback, commenst and wallposts bear any semblance to that context.

This is where the relevance of context to the content becomes a paramount piece of intelligence in the world of unstructured data. When you want to get intelligence out of the largesse, if you cannot establish context and relevance to the content, it is GIGO (garbage in and out). As you prepare to launch the social media exercise and establish more presence in the digital world, please ensure that content and context are always matched and available.

Posted February 28, 2011 4:28 PM
Permalink | 2 Comments |


in these years contexts and relevance have been successful established to content.But as posted elsewhere "Analytics is a subject of business and not of technology."

Years later status is same, data is there insights lags. Startups on the other hand don't have too many things to control. And they are doing better now with data. They provide dashboards with analytics at the welcome screen! E.g. is cirq pos app

And moreover social media provide cheaper marketing, advertising expense in small pieces!

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