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Blog: Krish Krishnan

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The rise of M-Commerce

I'm currently on vacation in Bangalore, India. More than any other aspect, the rise of M-Commerce or mobile phone marketing is very interesting. While it is considered as spamming in many parts of the world including back home in the US, the mobile phone users here in India seem to like the inundation of marketing offers on their mobile phone. When I make or receive calls, based on my location (based on the switch data probably), my phone receives messages about the nearest malls offering sales or a nearby coffee shop offering specials or a new movie that might interest me etc.

This kind of revenue is what enables the providers here to offer features like free incoming calls, unlimited SMS or text messaging etc.

Whatever the case, the rise of M-Commerce is India and even South East Asia probably is an indication of the future of marketing and more so on personalized marketing.

  Posted by kkrishnan on July 17, 2008 7:51 AM |

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