Blog: Krish Krishnan

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July 24, 2008

The Data Warehouse Appliance Acquisition Wars Begin

As you all read this post, you will be well aware of Microsoft acquiring DATAllegro this morning. Congratulations to the entire DATAllegro team for this achievement. This does point out an important message to the Data warehouse industry, Data Warehouse Appliances are here to stay. There are a lot of questions that will arise from this acquisition no doubt, but what intrigues me is now that Microsoft has made its move, we have Sun-Greenplum, Microsoft-DATAllegro, HP-Neoview, IBM-Balanced Configuration, Oracle-???.

Well, the Data Warehouse Appliance acquisition is an extension of strategy that has long been anticipated. I had predicted this sort of a move last year to a few of my friends at the different appliance companies. well all my thoughts on alignment did not pave out exactly as I had said, but the acquisitions have happened and will continue.

The food news for the data hungry industry is there will be stronger solutions in the appliance space and yes look forward to it.

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July 17, 2008

The rise of M-Commerce

I'm currently on vacation in Bangalore, India. More than any other aspect, the rise of M-Commerce or mobile phone marketing is very interesting. While it is considered as spamming in many parts of the world including back home in the US, the mobile phone users here in India seem to like the inundation of marketing offers on their mobile phone. When I make or receive calls, based on my location (based on the switch data probably), my phone receives messages about the nearest malls offering sales or a nearby coffee shop offering specials or a new movie that might interest me etc.

This kind of revenue is what enables the providers here to offer features like free incoming calls, unlimited SMS or text messaging etc.

Whatever the case, the rise of M-Commerce is India and even South East Asia probably is an indication of the future of marketing and more so on personalized marketing.

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July 2, 2008

IAP - an interesting week so far

Good morning from sunny Phoenix, Arizona. The first independent analyst platform conference is well into day 3. Rick Van Der Lans the organizer has done an incredible job of getting 25 of the world's independent analysts and thought leaders and 18 plus vendors executives together for a series of presentations and discussions. Great atmosphere and discussions inspite of 114 plus degrees outside.

We have has topics from Operational BI to Appliances to Mashups and SOA discussed in this time frame. My fellow analysts are also blogging on their blogs about the sessions. Overall what I have found interesting is the top discussions

1. SOA
2. Mashups
3. Metadata
4. Operational BI
5. Appliances.

As I write this blog, HP is discussing Neoview and this is real cool discussion because for the first time in the 3 days, I have someone talking about INFRASTRUCTURE and nuts and bolts in the architecture like load optimization and scalability. My next article that will be published will focussed on "Workload Optimization" and why it matters to the data warehouse architectures.

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