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Blog: Krish Krishnan

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Why - Unstructured Data Integration

Over the past years we have all been using the structured data content in the data warehouse to perform BI activities. But is that all the intelligence about a business there is? No, there is a lot more to the intelligence factor in the form of unstructured data.

Unstructured data is embedded in documents, reports, emails and notes. It is knowledge capital that is very useful when integrated for use in the data warehouse. Why do we need to wake up to this requirement? Consider an example scenario: there are hundreds of applications processed everyday in credit cards and consumer credit, insurance, etc. Not all of the decision-making notes are captured to the application. If this data was available for data mining and analysis purposes, we could build smarter decision-making engines since more pattern data is available. This is just a scratch of the surface, and there are more useful things that can be accomplished with unstructured data in the data warehouse.

  Posted by kkrishnan on May 1, 2008 6:12 AM |

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