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Blog: Claudia Imhoff Subscribe to this blog's RSS feed!

Claudia Imhoff

Welcome to my blog.

This is another means for me to communicate, educate and participate within the Business Intelligence industry. It is a perfect forum for airing opinions, thoughts, vendor and client updates, problems and questions. To maximize the blog's value, it must be a participative venue. This means I will look forward to hearing from you often, since your input is vital to the blog's success. All I ask is that you treat me, the blog, and everyone who uses it with respect.

So...check it out every week to see what is new and exciting in our ever changing BI world.

About the author >

A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an internationally recognized expert on analytics, business intelligence, and the architectures to support these initiatives. Dr. Imhoff has co-authored five books on these subjects and writes articles (totaling more than 150) for technical and business magazines.

She is also the Founder of the Boulder BI Brain Trust, a consortium of independent analysts and consultants (www.BBBT.us). You can follow them on Twitter at #BBBT

Editor's Note:
More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!

Recently in Personal Journal Category

Over the past year, I have enjoyed reading The Secret Diary of Steve Jobs from an anonymous blogger who assumed the persona of Steve Jobs -- Apple's CEO. It was incredible funny, acerbic, and just what you would expect to read from one of the world's most famous and eccentric chief executives. Want to know who Fake Steve really is? Read on.

I wrote a blog a while back that every major company should have a "Mis-Chief Officer" whose job was to poke fun at the top dog without getting his head handed back to him. Well, Fake Steve was the court jester, AKA Mis-Chief Officer, for Steve Jobs and I must admit I thoroughly enjoyed reading his ramblings about what the real Steve Jobs probably did think and say -- in private of course.

Well, Fake Steve's identity was finally uncovered by the New York Times after a lengthy investigation. He is Daniel Lyons, a senior editor at Forbes magazine. God love ya, Mr. Lyons!

Lyons said he invented Fake Steve after several CEOs turned into bloggers themselves but rarely spoke candidly and wrote incredible pablum. Says Lyons, "I thought, wouldn't it be funny if a CEO kept a blog that really told you what he thought?" And so his fake blog was born -- and yes, it was very, very funny!

Over the year, Lyons admitted that he became hooked on Fake Steve, developing his own lexicon and catalogue of insults for his fake character. Bill Gates became the Beastmaster, Eric Schmidt (Google's CEO) became Squirrel Boy, and so on. He saved his best jabs for Larry Ellison though. It was good stuff.

What is the future of Fake Steve? Well, Forbes says they plan to move the Secret Diary of Steve Jobs to Forbes.com in September. Hmm, now that is a formal part of the Forbes empire, I fear its unfiltered nature may go the way of the dinosaur.

Oh well, it was fun while it lasted.

Yours in BI success,

Fake Claudia

Technorati Tags: Fake Steve, Steve Jobs, Apple CEO, Secret Diary of Steve Jobs

Posted August 6, 2007 5:26 PM
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OK -- I admit it is Halloween (yes, my face is green) and the day brings forth strange visions of ghosts and goblins.. But this day is also perfect for a scary bit of real information. As most of you know, I travel a LOT -- different cities and hotels just about every week of the year. So as a road warrior, the findings I am about to describe, really make me sick -- literally and figuratively...

If you have a weak stomach -- STOP NOW. If not, read on... especially if you plan to travel for the holidays... but remember I warned you.

Happy Halloween, all!

On October 1, 2006, the Chicago Tribune ran an article about a study of the viruses that live on in hotel rooms LOOOOOOONNNGGG after the germ-bearing guest has departed. And the locations of these bugs were not where you would think they'd be... like the sink or toilet...

The tests were run BEFORE housekeeping had cleaned the rooms so it is likely that the findings overstate the situation somewhat. However, given that most hotel room cleaning consists of changing the sheets and towels and wiping out the bath tub, you can bet these findings are not far off.

Researchers had 15 people with "lab-confirmed" rhinovirus (the virus responsible for the common cold and I really don't want to know how they did that) spend a night in a hotel. After they checked out, the researchers tested 10 common items in the room. Here's what the research turned up as contaminated with the nasty little buggers:

1. Seven of 14 door handles
2. six out of 14 pens
3. Six out of 15 light switches, TV Remotes, and bathroom faucets
4. Five out of 15 phones
5. A number of coffee makers and alarm clocks
6. AND only ONE out of 10 toilets....

Now here is the really gross part (my eyes... my eyes...)

Several months later, the researchers asked the 15 participants to return to the hotels and visit rooms where certain items had been deliberately contaminated with their own snot -- frozen to preserve its potency, shall we say. (I want the job of smearing snot on stuff.) Surprisingly, only 5 agreed to do this -- I can't imagine why...

Each volunteer (they had to be either married to the researcher, paid a lot of money, or a real glutton for punishment...) visited two rooms and then had their hands tested for the presence of the virus. Sixty percent were contaminated by mucus that had dried on stuff for 30 minutes and 33% were contaminated by snot that had been left to dry overnight. Who thinks of these things?

The real question is, of course, what hotels agreed to this study? None were mentioned in the study...

So there you have a real horror story. Makes you want to go out and buy gallon jugs of disinfectant to take with you, doesn't it? Spray down the hotel room the minute you walk into it? But then the airlines probably won't let you take it on board...

Lesson learned? Next time you check into a hotel room, DON'T TOUCH ANYTHING... well, except maybe the toilet.

Yours in BI and traveling success!


Posted October 31, 2006 11:06 AM
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OK -- I admit it... Every now and then, I do things other than BI. I was surfing YouTube and found this gem. Let me know what you think. And yes, these are two dimensional not three. Holy cow!

Click here to be amazed at an artist's talent. Your comments are welcome!

OK -- a number of people asked me who the artist is. He is a British guy whose sidewalk art appears throughout Great Britain and Europe. Click here to find out more about him.

Posted October 2, 2006 8:40 AM
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I thought I would let you know that I will be on vacation from July 4 to July 12. I wish all of you a happy Fourth of July. Look for my next blog entry the week of July 11.

Yours in BI success,


Posted July 3, 2005 6:25 PM
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Dave Koch was a good man. He was an even better friend. He disappeared while hiking Grouse Mountain just outside of Vancouver, BC on May 25th. After an intense search and rescue effort, his body was found today. I know I speak for many of his friends at DM Review and around the world as well as his family when I say that he was a joy to be around, a fun-loving and caring individual. I will miss him terribly.

My thoughts and prayers are with his family on this sad day.

Posted June 7, 2005 4:28 PM
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