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Claudia Imhoff

Welcome to my blog.

This is another means for me to communicate, educate and participate within the Business Intelligence industry. It is a perfect forum for airing opinions, thoughts, vendor and client updates, problems and questions. To maximize the blog's value, it must be a participative venue. This means I will look forward to hearing from you often, since your input is vital to the blog's success. All I ask is that you treat me, the blog, and everyone who uses it with respect.

So...check it out every week to see what is new and exciting in our ever changing BI world.

About the author >

A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an internationally recognized expert on analytics, business intelligence, and the architectures to support these initiatives. Dr. Imhoff has co-authored five books on these subjects and writes articles (totaling more than 150) for technical and business magazines.

She is also the Founder of the Boulder BI Brain Trust, a consortium of independent analysts and consultants (www.BBBT.us). You can follow them on Twitter at #BBBT

Editor's Note:
More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!

Over the past year, I have enjoyed reading The Secret Diary of Steve Jobs from an anonymous blogger who assumed the persona of Steve Jobs -- Apple's CEO. It was incredible funny, acerbic, and just what you would expect to read from one of the world's most famous and eccentric chief executives. Want to know who Fake Steve really is? Read on.

I wrote a blog a while back that every major company should have a "Mis-Chief Officer" whose job was to poke fun at the top dog without getting his head handed back to him. Well, Fake Steve was the court jester, AKA Mis-Chief Officer, for Steve Jobs and I must admit I thoroughly enjoyed reading his ramblings about what the real Steve Jobs probably did think and say -- in private of course.

Well, Fake Steve's identity was finally uncovered by the New York Times after a lengthy investigation. He is Daniel Lyons, a senior editor at Forbes magazine. God love ya, Mr. Lyons!

Lyons said he invented Fake Steve after several CEOs turned into bloggers themselves but rarely spoke candidly and wrote incredible pablum. Says Lyons, "I thought, wouldn't it be funny if a CEO kept a blog that really told you what he thought?" And so his fake blog was born -- and yes, it was very, very funny!

Over the year, Lyons admitted that he became hooked on Fake Steve, developing his own lexicon and catalogue of insults for his fake character. Bill Gates became the Beastmaster, Eric Schmidt (Google's CEO) became Squirrel Boy, and so on. He saved his best jabs for Larry Ellison though. It was good stuff.

What is the future of Fake Steve? Well, Forbes says they plan to move the Secret Diary of Steve Jobs to Forbes.com in September. Hmm, now that is a formal part of the Forbes empire, I fear its unfiltered nature may go the way of the dinosaur.

Oh well, it was fun while it lasted.

Yours in BI success,

Fake Claudia

Technorati Tags: Fake Steve, Steve Jobs, Apple CEO, Secret Diary of Steve Jobs

Posted August 6, 2007 5:26 PM
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