Blog: Claudia Imhoff

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The Best and Worst Super Bowl Ads

Ah -- it's early February. The weather is awful, the winter doldrums are in full swing, but there is one bright spot -- the Super Bowl ads. If you are like me, you don't tune in for the game. You are there to see the $2.6 million 30 second ads...

OK -- I admit it -- I am not a great fan of either the Bears or the Colts. And the game was a slog fest in pouring rain. The fans must have wished they were home watching it in a warm, dry room with a 52 inch TV... So what was the high point? The ads, of course. For what they paid for these ads, you had better hope the companies got attention. Here are my favs and raves...

The runaway best ad was run before the first 2 minutes of the game were even played. Many people missed it because it was so early in the game. It was the ad for Blockbuster. If you missed the rabbit and gerbil (hamster?), you missed a truly funny ad. I still laugh every time I view it. Congrats to whatever ad agency came up with that one.

My sentimental favorites? The GM Robot and the Budweiser Dalmatian. Awwwww -- just too cute... The Sprint Broadband and Coke Assembly line were right up there too.

My least favorites? GoDaddy.com gets my vote for worst ad. Runner ups for worst ads are the Sierra Mist and Emerald Nuts ads. Just not funny...

Most controversial or maybe just strangest? Gotta be the Snickers ad (OK, guys, what was your opinion?)

Most disappointing -- most of the Coke ads. They are usually so clever, funny, heart-warming or something. This year, the majority were just hohum...

You can see all the ads by clicking here.

Wanna see the winners and losers from years gone by? CIO Magazine has an article rating the 10 best and worst over the years. Makes for fond memories... Remember Mean Joe Green?

OK -- now it is your turn. Which ones did you love or hate? Cast your vote in the comments area. Can't wait to see what you think.

Yours in BI success.

Claudia

Technorati Tags: Super Bowl, Super Bowl Ads, Best and Worst Super Bowl Ads

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