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Claudia Imhoff

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This is another means for me to communicate, educate and participate within the Business Intelligence industry. It is a perfect forum for airing opinions, thoughts, vendor and client updates, problems and questions. To maximize the blog's value, it must be a participative venue. This means I will look forward to hearing from you often, since your input is vital to the blog's success. All I ask is that you treat me, the blog, and everyone who uses it with respect.

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About the author >

A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an internationally recognized expert on analytics, business intelligence, and the architectures to support these initiatives. Dr. Imhoff has co-authored five books on these subjects and writes articles (totaling more than 150) for technical and business magazines.

She is also the Founder of the Boulder BI Brain Trust, a consortium of independent analysts and consultants (www.BBBT.us). You can follow them on Twitter at #BBBT

Editor's Note:
More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!

I want Steve Jobs job. He gets to introduce cool new techno-toys to adoring fans at MacWorld. The latest wizardry from the iconoclastic Apple? The iPhone...

Yes, indeed. The long awaited iPhone was introduced today. Well sort of -- the actual iPhone won't be available until this summer but still -- it was a great day for technogeeks.

Here are a few of its features:

The phone is one big rectangular touch screen. All of its functions are activated by touch, but here's the cool factor. When you bring your iPhone close to your face to talk to someone, a proximity sensor will turn off the touch screen so you don't accidentally "face dial". I need something like this for my TV remote -- our cat walks all over it, changing everything...

According to the Apple website, the iPhone is a "phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching." The phone runs the Mac OS X naturally and will also be able to download and play both music and movies - duh -- It's an iPod as well. But its main function, according to Jobs, will be as a phone. Despite all the other bells and whistles, Jobs said the "killer app is making calls." The iPhone will operate on the GSM protocol, but won't have third-generation broadband initially. Never fear -- Jobs promises that 3G capability is coming soon.

The real winner today (besides Apple stockholders -- the stock rose $7.10) is Cingular Wireless. Cingular will be Apple's sole U.S. partner -- you got it -- an exclusive multiyear agreement. Ouch... No other carrier will be able to sell the iPhone through 2009. Happy trails to Cingular!

Now the not-so-good news -- the price tag. There will be 2 models -- a $500 version with 4 gigabytes of memory and a $600 one with 8 gigabytes. OK -- guess I'll wait a bit until the price comes down -- say 2010?

Oh yeah -- one other little tidbit. Apple doesn't own the name iPhone -- Cisco Systems does but probably not for long. The Cisco spokesperson said in a statement obtained by CNN, "Given Apple's numerous requests for permission to use Cisco's iPhone trademark over the past several years and our extensive discussions with them recently, it is our belief that with their announcement today Apple intends to agree to the final documents and public statement that were distributed to them last night and addressed a few remaining items. We expect to receive a signed agreement today."

So, what's your take on this news? Are you already lining up at the Cingular store or will you play "wait and see"? I await your comments.

Yours in BI and cell phone success.

Claudia

Technorati Tags: Apple, iPhone, MacWorld


Posted January 9, 2007 3:51 PM
Permalink | 1 Comment |

1 Comment

Hi Claudia: It will be really interesting to see how the iPhone (or whatever they will call it!) eventually plays out in the data warehousing/BI space, actually. Recently, Information Builders announced a smartphone capability for accessing and slicing/dicing warehouse data, and Cognos and Business Objects will soon follow with their own mobile access offerings. It will be interesting to see if one can sift through and analyze EDW data while listening to iTunes and calling friends and associates -- all from the same device!

Best Regards, -Joe

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