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Claudia Imhoff

Welcome to my blog.

This is another means for me to communicate, educate and participate within the Business Intelligence industry. It is a perfect forum for airing opinions, thoughts, vendor and client updates, problems and questions. To maximize the blog's value, it must be a participative venue. This means I will look forward to hearing from you often, since your input is vital to the blog's success. All I ask is that you treat me, the blog, and everyone who uses it with respect.

So...check it out every week to see what is new and exciting in our ever changing BI world.

About the author >

A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an internationally recognized expert on analytics, business intelligence, and the architectures to support these initiatives. Dr. Imhoff has co-authored five books on these subjects and writes articles (totaling more than 150) for technical and business magazines.

She is also the Founder of the Boulder BI Brain Trust, a consortium of independent analysts and consultants (www.BBBT.us). You can follow them on Twitter at #BBBT

Editor's Note:
More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!

Quick -- what do you think of when you hear the acronym, ETL? Construction of a data warehouse? Implementing a BI environment?

Well, think again. ETL is no longer just the integration tool for decision making environments...

We've had inklings from various ETL companies that there is more to data integration than just constructing data warehouses or data marts. First came the inclusion of data quality processes to clean up the integrated data. Why? To improve the reliability and consistency of the integrated data. It became more suitable for all sorts of new reporting and analytical needs.

Then we read and heard about the various ETL companies partnering or buying or somehow integrating EII (enterprise information integration) technologies into the traditional ETL packages. Why? Well, to create virtual data integration environments, making operational BI and real-time BI feasible.

And now the latest are full blown integration centers of competency or excellence -- for the entire enterprise with data integration as the keystone. These centers are being used not just to create BI applications but have expanded to take on master data management environments and to even handle the integration of operational systems together. Seems the same skill sets and many of the technologies used to create a data warehouse are exactly the skills and technologies needed to support MDM or operational interfaces.

Yes, ETL has grown up and so has data integration. Those of you who grew up in the BI space, start spreading your wings. You will find that you are desperately needed in almost every aspect of your organization. Start promoting the idea of coordinating all the data integration initiatives in your enterprise. You will find a ready and hungry audience. Bring the disciplines that you learned in building your BI environment with you into these new areas. They will be greatly appreciated, I guarantee it!

Yours in BI and all other forms of data integration success.


Technorati Tags: data integration, centers of excellence, competency centers, ETL, BI

Posted January 31, 2007 8:18 AM
Permalink | 1 Comment |

1 Comment


This is very interesting. Can you point me in the direction of some of these companies or products providing not just ETL but also EII and MDM?



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