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Claudia Imhoff

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About the author >

A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an internationally recognized expert on analytics, business intelligence, and the architectures to support these initiatives. Dr. Imhoff has co-authored five books on these subjects and writes articles (totaling more than 150) for technical and business magazines.

She is also the Founder of the Boulder BI Brain Trust, a consortium of independent analysts and consultants (www.BBBT.us). You can follow them on Twitter at #BBBT

Editor's Note:
More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!

Business acronyms -- ya gotta love 'em. I ran across an article on these TLAs (some are FLAs) and thought you might want to brush up on these for your next meeting with the CEO...

If you are NVQ or CC, these little gems could save your job. Here they are directly from the article. (My personal favorites are BHNC and PURE.)

1. A2O (Apples to Oranges): A comparison of dissimilar things; an inappropriate comparison. "I think we should ignore Smith's suggestion; the analysis is totally A2O."

2. B2B (Business to Business): Marketing-speak for a business supplying another business, as opposed to consumers or government. "They're strictly B2B, so you won't find their products in retail stores."

3. BHNC (Big Hat, No Cattle): Adapted from cowboy parlance. Used to describe someone who is all talk and no action, full of self-importance, and/or a poser. "She brags about her 'fabulous' job all the time, but she's BHNC."

4. CLM (Career-Limiting Move): A move that blocks your career path, or gets you fired, as in: "Wow, he made a real CLM when he showed up an hour late for the big pitch meeting."

5. CTD (Circling the Drain): Something that is on its last breath and about to die. Possibly related to disposing of a dead pet goldfish or a similar flushing-something-down-the-toilet scenario. "We all know the project is CTD, so most of us have started looking for new jobs."

6. FUD (Fear, Uncertainty, Doubt): A marketing tactic used by companies (often computer-related), FUD is used to scare consumers into staying with their product instead of trying the competitor's new product. "You could go with Company B, but their servers might crash on you."

7. MEGO (My Eyes Glazed Over): A sign of extreme boredom. "I had a serious case of MEGO after that accounting presentation."

8. PEBCAK (Problem Exists Between Chair and Keyboard): Tech-speak used when the "problem" is within hearing range. "I took a look at her machine and it's clearly a PEBCAK situation," said one technician to the other.

9. PURE (Previously Undiscovered Recruiting Error): A new employee who isn't working out as well as expected; an employee who looked good on paper but isn't cutting it on the job. "The new assistant buyer is definitely a PURE. Her qualifications are stellar, but she's so rude!"

10. WIIFM (What's In It for Me?): A key question in communication. People aren't going to be interested in hearing your pitch if they can't see what's in it for them. "Jones completely failed to sell the new PR campaign. The client just didn't see the WIIFM factor in his pitch."

Oh -- don't know what CYA, NVQ or CC stand for? Why, Cover your A--, Not Very Qualified and Completely Clueless, of course...

Got any others? That's what the comments section is for.

YIBIS,

Claudia

Technorati Tags: Business Acronyms


Posted November 3, 2006 8:03 AM
Permalink | 2 Comments |

2 Comments

I've seen #4 as CLA (Career-Limiting Activity): An activity, or group of activities, that block your career path, or get you fired, as in: "Wow, he he is engaged in CLA by showing up late for the big pitch meeting."

A good collection of old favourites and new ones. CLM was always a favourite around recent arrivals in the university milkround. Never heard BHNC. A bit like AMNT. (All mouth no trousers - the Brit equivalent!)

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