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Claudia Imhoff

Welcome to my blog.

This is another means for me to communicate, educate and participate within the Business Intelligence industry. It is a perfect forum for airing opinions, thoughts, vendor and client updates, problems and questions. To maximize the blog's value, it must be a participative venue. This means I will look forward to hearing from you often, since your input is vital to the blog's success. All I ask is that you treat me, the blog, and everyone who uses it with respect.

So...check it out every week to see what is new and exciting in our ever changing BI world.

About the author >

A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an internationally recognized expert on analytics, business intelligence, and the architectures to support these initiatives. Dr. Imhoff has co-authored five books on these subjects and writes articles (totaling more than 150) for technical and business magazines.

She is also the Founder of the Boulder BI Brain Trust, a consortium of independent analysts and consultants (www.BBBT.us). You can follow them on Twitter at #BBBT

Editor's Note:
More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!

Computer Associates has had a very troubled year - an accounting scandal that took out most of the company's management team as a starter. I guess they believe that the new name will help them get over the past...

CA's CEO must believe that people will forget what happened in the past and that the new name and updated logo will push the company out of its doldrums. He used his keynote address at CA World (their user conference) last night to introduce the new name and his list of priorities for the company -- top items on that list were rebuilding damaged customer relationships and expanding CA's partner network -- both badly in need of repair (IMHO).

The new slogan for CA is "Believe Again" -- OK, that may be a bit of hokey but with the introduction of 24 new products this week -- supposedly built on an integrated technology platform -- perhaps they can restore everyone's confidence over time. It will not be easy. One customer, Scott Bradshaw who was attending the conference, put succinctly what the new CEO wanted to accomplish with the new messaging -- to completely disavow CA's history. "It's really evident CA's new management is trying to distance itself from the old company..." said Scott. And rightfully so.

Good luck to CA. I will be interested to hear from you -- their customers and partners -- as to whether the old tiger does indeed have new stripes.

Yours in BI success,


Posted November 15, 2005 2:58 PM
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