Blog: Claudia Imhoff

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Just Call Me CA

Computer Associates has had a very troubled year - an accounting scandal that took out most of the company's management team as a starter. I guess they believe that the new name will help them get over the past...

CA's CEO must believe that people will forget what happened in the past and that the new name and updated logo will push the company out of its doldrums. He used his keynote address at CA World (their user conference) last night to introduce the new name and his list of priorities for the company -- top items on that list were rebuilding damaged customer relationships and expanding CA's partner network -- both badly in need of repair (IMHO).

The new slogan for CA is "Believe Again" -- OK, that may be a bit of hokey but with the introduction of 24 new products this week -- supposedly built on an integrated technology platform -- perhaps they can restore everyone's confidence over time. It will not be easy. One customer, Scott Bradshaw who was attending the conference, put succinctly what the new CEO wanted to accomplish with the new messaging -- to completely disavow CA's history. "It's really evident CA's new management is trying to distance itself from the old company..." said Scott. And rightfully so.

Good luck to CA. I will be interested to hear from you -- their customers and partners -- as to whether the old tiger does indeed have new stripes.

Yours in BI success,

Claudia

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