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Claudia Imhoff

Welcome to my blog.

This is another means for me to communicate, educate and participate within the Business Intelligence industry. It is a perfect forum for airing opinions, thoughts, vendor and client updates, problems and questions. To maximize the blog's value, it must be a participative venue. This means I will look forward to hearing from you often, since your input is vital to the blog's success. All I ask is that you treat me, the blog, and everyone who uses it with respect.

So...check it out every week to see what is new and exciting in our ever changing BI world.

About the author >

A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an internationally recognized expert on analytics, business intelligence, and the architectures to support these initiatives. Dr. Imhoff has co-authored five books on these subjects and writes articles (totaling more than 150) for technical and business magazines.

She is also the Founder of the Boulder BI Brain Trust, a consortium of independent analysts and consultants (www.BBBT.us). You can follow them on Twitter at #BBBT

Editor's Note:
More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!

Yet another high tech "underdog" has decided to take on its Goliath. According to USA Today , Advanced Micro Devices filed an antiturst complaint against its longtime rival, Intel, claiming that Intel used its huge size to coerce customers into choosing Intel's chips over AMD's. This case may finally shed some light on the murky and sometimes less-than-ethical world of chip sales...

This is not new information -- AMD has long complained about the perks that Intel's offers customers to get them to sign up such as big discounts on large orders and the substantial "market development funds" for featuring Intel in ads (you know -- the "Intel Inside logo and earcon).

AMD says these are strong arm tactics giving Intel an unfair advantage. Intel says they are just smart business practices...

In the long run, some analysts think that the lawsuit will not harm Intel and, in fact, may actually give both companies a boost -- all this invaluable publicity for them, don't you know.

Of course, Intel is not taking this lying down. Their President and CEO, Paul Otellini, came back with his own shots, stating the company would not change its business practices and expects any court decision to be resolved in its favor.

"Intel has always respected the laws of the countries in which we operate," Otellini said in a statement. "We compete aggressively and fairly to deliver the best value to consumers. This will not change."

Meanwhile, AMD has not stopped its attacks. The company began running a full-page ad in newspapers today giving the reasons for its antitrust lawsuit and to issue a call to action. The ad, appearing in newspapers from The New York Times to Capitol Hill's Roll Call, expands AMD's legal fight into the realms of public relations and public policy.

Looks like it's going to get a lot nastier before this is all over. No trial date has been set yet.

Yours in BI Success,

CLaudia Imhoff

Posted June 30, 2005 9:23 AM
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