In a recent Conde Nast Traveler Magazine (March 2005), they reported on their readership poll (designed with Carnegie Mellonâ€™s Risk Perception and Communication and Harvardâ€™s Center for Risk Analysis) that was aimed at the most fundamental travel question â€“ to go or not to go. Their analytic results were surprising in some respects.
The results show that although most of us may be debating this question, we are largely choosing to take the chance and go. What they deemed as remarkable is that we are NOT taking seriously the travel advisories and warnings issues by the US State Department and the Department of Homeland Security.
OK â€“ maybe I have been a road warrior for way too long but havenâ€™t we been under a code yellow or orange travel alert for more than three years? Does it surprise you that we travelers are no longer affected by these warnings? That we feel these warnings are influenced more by politics than reality? More by business interests and legal liabilities than real danger to the traveling public?
In short, the poll demonstrated that we donâ€™t trust our governmentâ€™s security information or analytics. It desperately needs a reliable BI environment. Our government must hire the best of the best BI consultants to get its analytics straightened out and produce reliable, consistent, nonpolitical intelligence about our travel situationâ€¦
Yours in BI success,
Posted April 18, 2005 9:43 AM
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