We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.

Blog: Industry Research Subscribe to this blog's RSS feed!

Not Pictured

Keep up with technology's impact on business. This blog provides summaries of the latest industry research.



Baseline Consulting, an acknowledged leader in information design and deployment to improve business performance and realize strategic objectives, recently released the results of an international market survey designed to explore the link between data warehousing (DW) and master data management (MDM) initiatives in order to better understand the success rates of these initiatives for business.


"Despite the close relationship between MDM and DW, a glance at even the most recent literature on these topics reveals that these two important areas tend to be treated as entirely different," said Andy Hayler, CEO of The Information Difference Company which conducted the survey.  "Against this backdrop, we were interested in exploring the linkage between master data and data warehouses as well as the scale and scope of the initiatives for business use."


Key findings from the research study included the following:


  • Almost half (46 percent) of organizations surveyed have one or more DW and MDM implementation.  Relatively few (7 percent) had only MDM.
  • Encouragingly, 57 percent of MDM implementations are "enterprise-wide"; for DW's this number is 75 percent.
  • Generally, MDM implementations manage a mean of 109 million records; the biggest DW's are around 500 - 800 terabytes with a mean of 34 terabytes.
  • Two-thirds of organizations have data governance in place, showing an improvement over earlier studies.
  • Two-thirds consider their MDM and DW implementations to be at least moderately successful.

"This survey substantiates the symbiosis between data warehousing and MDM," said Jill Dyche, partner and co-founder of Baseline Consulting.  "It's not surprising that companies with mature data warehouses are turning their heads to MDM to address data quality and reconciliation issues in a more sustainable way.  What is surprising is that MDM is often adopted by data warehousing teams in advance operational applications.  This reconfirms that MDM and data governance are being deployed incrementally by the early adopters."


More than 200 respondents completed the survey from companies worldwide.  Over half of the respondents came from companies with annual revenues greater than $1 billion.  To view the complete survey, go here.

Posted May 11, 2010 8:16 AM
Permalink | No Comments |

Leave a comment

Search this blog
Categories ›
Archives ›
Recent Entries ›