Baseline
Consulting, an acknowledged leader in information design and deployment to
improve business performance and realize strategic objectives, recently released
the results of an international market survey designed to explore the link
between data warehousing (DW) and master data management (MDM) initiatives in
order to better understand the success rates of these initiatives for business.
"Despite
the close relationship between MDM and DW, a glance at even the most recent literature
on these topics reveals that these two important areas tend to be treated as
entirely different," said Andy Hayler, CEO of The Information Difference
Company which conducted the survey. "Against this backdrop, we were
interested in exploring the linkage between master data and data warehouses as
well as the scale and scope of the initiatives for business use."
Key
findings from the research study included the following:
- Almost
half (46 percent) of organizations surveyed have one or more DW and MDM
implementation. Relatively few (7 percent) had only MDM.
- Encouragingly,
57 percent of MDM implementations are "enterprise-wide"; for DW's this number
is 75 percent.
-
Generally,
MDM implementations manage a mean of 109 million records; the biggest DW's are
around 500 - 800 terabytes with a mean of 34 terabytes.
- Two-thirds
of organizations have data governance in place, showing an improvement over
earlier studies.
- Two-thirds
consider their MDM and DW implementations to be at least moderately successful.
"This
survey substantiates the symbiosis between data warehousing and MDM," said Jill
Dyche, partner and co-founder of Baseline Consulting. "It's not
surprising that companies with mature data warehouses are turning their heads
to MDM to address data quality and reconciliation issues in a more sustainable
way. What is surprising is that MDM is often adopted by data warehousing
teams in advance operational applications. This reconfirms that MDM and
data governance are being deployed incrementally by the early adopters."
More than
200 respondents completed the survey from companies worldwide. Over half
of the respondents came from companies with annual revenues greater than $1
billion. To view the complete survey, go here.
Posted May 11, 2010 8:16 AM
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