Industry Research

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Survey Reveals Key Motivators for Selecting Business Vendors & Partners

In the 2008 Key Motivators Business Survey, 93.4% of respondents report that a company’s reputation is “very important” when choosing a vendor or business partner, 65.2% cite references as “very important” and 41.5% say proof of results are “very important.” Conducted by Porter Positioning in April 2008, the survey of US business professionals was completed by 214 people in a variety of industries and professions. Click here for survey details.

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