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Sybase Enters The Enterprise ETL Market As A Contender

Sybase's Sybase ETL product can be a useful project- or departmental-based ETL tool for easy to moderate integration challenges as an alternative to custom code. But the product does not yet offer the necessary scalability, connectivity, user friendliness, and information management capabilities required for an enterprise ETL standard. While less expensive than many of the ETL leaders, the product carries a high average sales price, considering its current gaps in capabilities — especially when compared with the free ETL solutions offered by Oracle and Microsoft, two of Sybase's database platform competitors. While experienced and successful in the data replication market, Sybase recognizes that it is new to ETL and the broader data integration market. Sybase's challenge lies in determining how it wants to differentiate from the variety of options already in this crowded space.

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