Industry Research: SAP Continues Pushing Into The North American Insurance Market

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SAP Continues Pushing Into The North American Insurance Market

Forrester spoke with SAP's insurance execs, who emphasized the firm's high level of commitment to the industry. Despite its efforts, SAP has yet to become a top-tier vendor of insurance apps in North America. The problems: an ineffective partnership with Accenture, haphazard management of marketing channels, and an insufficient local presence. But SAP is now taking a more comprehensive approach to North America. The firm hired experienced insurance execs with deep process knowledge and access to senior IT and business leaders. These capabilities will help SAP break into the North American market with its insurance policy administration apps. Other firms in the industry will have a hard time matching SAP's level of investment in the industry.

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