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eGovernment Buy-In Is A Marketing Must

Agencies are shifting more information and services to the Web channel. What do citizens think? According to Forrester's Consumer Technographics® data, only a minority of citizens say that eGovernment should be a top priority for government spending. Those who say that eGovernment should be a low priority are also voicing serious concerns about its potential negative impacts. To increase the odds of success, eGovernment program managers need to start thinking like marketing managers and ask themselves: Are citizens getting the value they were promised?

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