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Richard Hackathorn

Welcome to my blog stream. I am focusing on the business value of low latency data, real-time business intelligence (BI), data warehouse (DW) appliances, use of virtual world technology, ethics of business intelligence and globalization of business intelligence. However, my blog entries may range widely depending on current industry events and personal life changes. So, readers beware!

Please comment on my blogs and share your opinions with the BI/DW community.

About the author >

Dr. Richard Hackathorn is founder and president of Bolder Technology, Inc. He has more than thirty years of experience in the information technology industry as a well-known industry analyst, technology innovator and international educator. He has pioneered many innovations in database management, decision support, client-server computing, database connectivity, associative link analysis, data warehousing, and web farming. Focus areas are: business value of timely data, real-time business intelligence (BI), data warehouse appliances, ethics of business intelligence and globalization of BI.

Richard has published numerous articles in trade and academic publications, presented regularly at leading industry conferences and conducted professional seminars in eighteen countries. He writes regularly for the BeyeNETWORK.com and has a channel for his blog, articles and research studies. He is a member of the IBM Gold Consultants since its inception, the Boulder BI Brain Trust and the Independent Analyst Platform.

Dr. Hackathorn has written three professional texts, entitled Enterprise Database Connectivity, Using the Data Warehouse (with William H. Inmon), and Web Farming for the Data Warehouse.

Editor's Note: More articles and resources are available in Richard's BeyeNETWORK Expert Channel. Be sure to visit today!

tdp logo.pngRob Tuttle briefed the analysts on Teradata Relationship Manager (TRM), which is Teradata's CRM application. Rob gave examples of event-based marketing for making relevant and timely messages to customers, along with enterprise offer management for generating the appropriate offers to customers based on specific conditions.

td-tuttle.pngAn insight is that the boundary between marketing and sales becomes blurred with advanced CRM. With multi-stage marketing campaigns, later stages should link/merge into sales and even order-entry systems.

Customers are becoming in control of communications with your company. Rob argued that there are silos between the EDW and web analytics data. A big limitation is the proper tagging of pages so that customer interactions are logged. Teradata Integrated Web Intelligence merges online/offline data into Teradata Relationship Manager. Rob mentioned that we should see the demo of Speed-Trap in the exhibits. It records keystrokes and mouse movements while visiting your company's website.

Todd then described Teradata "River" which starts the conversation among Teradata customers with a collaborative online communities that are highly visual with extensive audio/video. It was organized by John McKean of the Center for Information-Based Competition.

Posted October 19, 2009 12:21 PM
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