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Blog: Richard Hackathorn

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Business Intelligence as Decision Intelligence

An article by Colin White reflects on the evolution of our BI profession from Decision Support Systems (DSS) to Data Warehousing (DW). He suggests that it is time for a new term - Decision Intelligence - that recognizes the extension of BI beyond DW. He further suggests that Decision Intelligence integrates three areas:

- Business Process Intelligence (event analytics - operational or real-time BI sans DW)
- Business Data Intelligence (strategic/tactics analytics- traditional BI)
- Business Content Intelligence (content analytics - text and other unstructured data)

Although I can argue about the details, I highly recommend Colin's article as a step in the right direction toward redefining BI. Maybe it really is DSS 2.0, as he muses.

  Posted by rhackathorn on August 27, 2008 8:32 AM |

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