Blog: Richard Hackathorn

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IAP: Teradata Continues To Improve Their Stuff

Dave Schrader, director of Strategy and Marketing at Teradata, returned for a second hour and give an overview of what is new at Teradata. He quickly focused on what was new with Teradata, which he was divided into the following seven areas:

1) Data mart consolidation: emphasized the value of cross function data, so combining data marts has great value potential than separate ones.

2) New Platforms: quick overview of the product family: 550, 2500, and 5550 (A side remark was that Teradata now has three customers that have over a petabyte of data.)

3) Database Improvements: moving more functionality into the parallel database,

4) Master Data Management: i2 capability was folded into the MDM product.

5) Application Extensions:

+ Teradata Relationship Manager added AssetLink to support Market Resource Mgt (where are the dollars going), extended campaign mgt with an arbitrary number of steps, and support of mobile marketing/sales.

+ Financial and Performance Management partnered with Hyperion for more metrics, integrated with SAP,

6) Partnerships: The big 3 for Teradata are SAS, Microsoft, and SAP. SAS partnership focused on consolidation of their data sources and embedded SAS analytical processing into the Teradata database. SAP partnership focused on keeping the SAP interface but using Teradata for the larger cube creation and other analytics. Microsoft partnership focused on using Microsoft analytical services on top of Teradata, to provide high end solutions.

7) Education and Services: reaching out to various groups more.

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