Blog: Richard Hackathorn

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IAP: Dataupia Frees Your Data

John O’Brien, CTO and co-founder of Dataupia, and Samantha Stone, VP of Marketing, remarked that their tag line is to 'free your data' to provide open access to data for everyone. The goal is unlocking the power of data for business users. Dataupia has just experienced the one-year birthday from their first product shipment.

Their product is the Satori Server, which John asserts is a true DW appliance, since it is shipped as a hardware/software integrated product. He said that their product is non-disruptive because their product brings the power of a MMP database to Oracle, Microsoft SQL Server, and IBM DB2 (called OMI as a shorthand for the three database engines). It works with the customer’s existing applications and existing databases.

Pushing toward core IT processing, John said that their target market is the data warehouse mainstream that consists of:

+ long term data archiving
+ routine BI using massive data sets
+ ODS

John gave the example of the Dataupia architecture as being the backend to OMI to provide the parallelism to existing applications without changes. Their storage is custom designed based on records, rather than blocks. It is record-oriented data store. John asserts that their record-orient database has the same performance levels as column-oriented databases. They are not using compression at the data item level, but do utilize it for aggregations, which often result in 80% compression.

John outlined the requirements of several current customers, such as Subex, Sendio, Tektronix (network traffic ) and Focus (teleco).

The main advantage of Dataupia seems to be their transparency at the application level by being a backend to OMI database engines. They have extended their SQL functionality to correspond to the uniqueness of the front-end.

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