Blog: Richard Hackathorn« IBM Dynamic Warehousing: Just Marketing Spin? | Main | BI/DW in Second Life » Single Version of the Truth?Neil Raden once again rubs a raw nerve of our BI/DW industry! As a long-time proponent of Single Version of the Truth, I have seen the tangible business value of data integration that produces some type of single version of what is happening in a complex enterprise. I have preferred to call it a 'Consistent View of Business Reality'. But, Neil is right! There is this emerging chasm that is unhealthy between the DW folks striving toward a single version the present and the BI folks striving for alternative versions of the future. Neil advocates that we strip DW of its BI credentials. A more constructive way is to recognize the inherent conflict and turn it into a challenge for both parties. Business executives should adopt the following mantra: DW give me a consistent view of who I am. And, BI give me consistent views of who I can be. |