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Richard Hackathorn

Welcome to my blog stream. I am focusing on the business value of low latency data, real-time business intelligence (BI), data warehouse (DW) appliances, use of virtual world technology, ethics of business intelligence and globalization of business intelligence. However, my blog entries may range widely depending on current industry events and personal life changes. So, readers beware!

Please comment on my blogs and share your opinions with the BI/DW community.

About the author >

Dr. Richard Hackathorn is founder and president of Bolder Technology, Inc. He has more than thirty years of experience in the information technology industry as a well-known industry analyst, technology innovator and international educator. He has pioneered many innovations in database management, decision support, client-server computing, database connectivity, associative link analysis, data warehousing, and web farming. Focus areas are: business value of timely data, real-time business intelligence (BI), data warehouse appliances, ethics of business intelligence and globalization of BI.

Richard has published numerous articles in trade and academic publications, presented regularly at leading industry conferences and conducted professional seminars in eighteen countries. He writes regularly for the BeyeNETWORK.com and has a channel for his blog, articles and research studies. He is a member of the IBM Gold Consultants since its inception, the Boulder BI Brain Trust and the Independent Analyst Platform.

Dr. Hackathorn has written three professional texts, entitled Enterprise Database Connectivity, Using the Data Warehouse (with William H. Inmon), and Web Farming for the Data Warehouse.

Editor's Note: More articles and resources are available in Richard's BeyeNETWORK Expert Channel. Be sure to visit today!

IBM announced today the third generation of their Business Intelligence strategy. IBM outlines the generations as:

- query/reporting, followed by...
- online analytical processing (OLAP), and now...
- dynamic warehousing

According to Marc Andrews, IBM Director of Data Warehousing, dynamic warehousing is "about leveraging information on demand to optimize every transaction to make real-time business decisions" as stated in a ComputerWorld article. It is described as "makes the analysis of data stored in its data warehouse part of a business process".
A whitepaper is available from IBM.

So, what?

I read the whitepaper carefully and with the expectation of finding new concepts hidden within dynamic warehousing. Sadly I was disappointed. It was well written but a jumble of good concepts that do not go anywhere. I agree with the overall intent, but it is now so past session. It reminds me of the early positioning papers on active data warehousing by Teradata about five years ago. Worst, it hinted that the driving force behind the whitepaper was to make sense of a bunch of products, rather than mapping out a viable business solution. In other words, my feeling from reading this whitepaper is that dynamic warehousing is just marketing spin on some key but old concepts.

I expect more from IBM. They correctly pointed out that the hot issues are:

- complex data integration (as ALWAYS),
- increased data volume/variety (HELP, I am drowning)
- timely data (I mean NOW)

But then, IBM did not show how their strategy of dynamic warehousing offer an innovative approach to solve these real problems.

I will be closely watching the evolution of dynamic warehousing by IBM. Let's see if this horse has legs, now that it stumbled out of the gate. The race is not over!

Posted March 14, 2007 9:48 AM
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