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Blog: Richard Hackathorn

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Sailing with Windward

I had coffee with Dave Thielen, founder and president of WindwardReports this morning. They have an ease-to-use reporting tool that extends Microsoft Word with XML tags, retrieving data from SQL or XML data sources.

The company is a nice example of bootstrap entrepreneurship. They have sold their product to a nice assortment of large glamour companies, like Pfizer, EDS, Fidelity, JP Morgan, and the like.

Dave recently scored big with a viral marketing campaign that delivered international attention. Dave contracted with two young artists - Luke Barats and Joe Bereta - to do a promotional video for YouTube. They are so funny! You just got to see Cubicle Wars and then read Dave's blog for his reflections.

As high-tech folks, we have a lot to learn about packaging our complex ideas into simple and funny stories like this!

  Posted by rhackathorn on February 6, 2007 10:15 AM |

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