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Richard Hackathorn

Welcome to my blog stream. I am focusing on the business value of low latency data, real-time business intelligence (BI), data warehouse (DW) appliances, use of virtual world technology, ethics of business intelligence and globalization of business intelligence. However, my blog entries may range widely depending on current industry events and personal life changes. So, readers beware!

Please comment on my blogs and share your opinions with the BI/DW community.

About the author >

Dr. Richard Hackathorn is founder and president of Bolder Technology, Inc. He has more than thirty years of experience in the information technology industry as a well-known industry analyst, technology innovator and international educator. He has pioneered many innovations in database management, decision support, client-server computing, database connectivity, associative link analysis, data warehousing, and web farming. Focus areas are: business value of timely data, real-time business intelligence (BI), data warehouse appliances, ethics of business intelligence and globalization of BI.

Richard has published numerous articles in trade and academic publications, presented regularly at leading industry conferences and conducted professional seminars in eighteen countries. He writes regularly for the BeyeNETWORK.com and has a channel for his blog, articles and research studies. He is a member of the IBM Gold Consultants since its inception, the Boulder BI Brain Trust and the Independent Analyst Platform.

Dr. Hackathorn has written three professional texts, entitled Enterprise Database Connectivity, Using the Data Warehouse (with William H. Inmon), and Web Farming for the Data Warehouse.

Editor's Note: More articles and resources are available in Richard's BeyeNETWORK Expert Channel. Be sure to visit today!

I just started reading the book The Long Tail by Chris Anderson, editor in chief of Wired Magazine. The book comes highly recommended by several colleagues, including Sami Akbay, Vice President of Marketing for GoldenGate Software.

The introduction starts by focusing on top-seller lists of hit albums, books, TV shows, and so on. Top sellers rule! At least, they have in the past, through mass distribution channels that decided what got produced. It was the old 80-20 rule. 80% of the revenues come from 20% of the products. So, focus on the 20% (top sellers) and forget the rest.

Times they are a-changing... As society shifts to the global Internet with digital goods, that same behavior does not seem to be valid. That is the revelation that Anderson highlights. The moment of insight came in a question from the CEO of Ecast, a digital jukebox company offering 10,000 albums. What percentage of the 10,000 albums sold at least one tracks over the past quarter?

Normally, the answer would be 20% or a couple of thousand albums. The actual answer is 98%. Think about this!

So, as the company added more and more albums, that 98% held and their revenue continue to grow unbounded. This is a whole new perspective on expanding your market. I can't wait to get deeper into the book...

Posted November 3, 2006 4:07 PM
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